- PMLiVE

GE Healthcare, Mylan and Swedish Orphan Biovitrum launch new apps

Three new pharma mobile apps continue industry's focus on Apple products

- PMLiVE

Europe developing roadmap for mHealth use and acceptance

EU's MovingLife project is currently consulting on mHealth needs and requirements

Pharma’s use of Pinterest gains momentum

Boehringer, GE Healthcare, Menarini, Novo Nordisk and Bayer have a presence on the social network

- PMLiVE

NHS social network How Are You? launches UK’s first health app store

A partnership with Cambridge Healthcare, the network's store offers easy access to health apps

- PMLiVE

WebMD expands European operations with Medscape Germany

Local version of the doctors' portal follows launch of Medscape France

- PMLiVE

Lilly launches branded app for emergency diabetes medicine

US-only Lilly Glucagon iPhone and iPad app shows carers how to use the hypoglycaemia treatment

- PMLiVE

UK sets up digital innovation fund to improve patient care

NHS fund will also support new services that help share healthcare information

AstraZeneca taps social media for employee wellness drive

Interactive ‘Shape Up’ website offers staff chance to track their health and fitness

UK doctors to be offered ‘highway code’ for social media

RCGP will later this year launch new guidelines to help GPs use sites like Twitter and Facebook appropriately

- PMLiVE

GE Healthcare cancer campaign combines social media and gaming

Six-week #GetFit challenge involves Twitter, Sina Weibo and Facebook app

- PMLiVE

Pharma less mobile ready than consumer brands

Just two top ten pharmaceutical companies have a mobile website

- PMLiVE

Boehringer Ingelheim to launch Facebook game Syrum next month

Pharma game is billed as a cross between FarmVille and Pokemon

- PMLiVE

US mobile health app prescribing pilot begins

Will focus on six areas, including cardiology, rheumatology and endocrinology health apps

- PMLiVE

Scotland scores world first with online diabetes self-monitoring service

My Diabetes My Way also offers patients a range of educational tools, resources and games

- PMLiVE

Sanofi launches insulin Q&A YouTube channel

Diabetes social media initiative will see pharma company answer patient queries