- PMLiVE

Study: doctors prefer online to print

Google and Manhattan Research find websites and apps beat paper journals

- PMLiVE

Genetic testing company 23andMe acquires Curetogether

Says addition of the health start-up will enhance its capacity for 'people-powered research'

- PMLiVE

Digital Intelligence roundup

Includes Merck Serono’s digital expansion and a digital marketing tip of the week

- PMLiVE

Boehringer pilots digital health management in diabetes

Web and smartphone will study lifestyle behaviour in type 2 diabetes

Lilly to develop company-wide social media strategy

Wants to expand technology’s use beyond corporate communications

- PMLiVE

Boehringer rewarded for digital communications excellence

Atrial fibrillation and stroke campaign 1 Mission 1 Million wins at Communiqué

- PMLiVE

Digital Intelligence roundup

Includes Sanofi’s diabetes dictionary, a new dosing calculator app from CSL Behring and a digital tip of the week

Specialty segmentation key to online pharma marketing strategies

Significant variety seen between different areas of medicine, says new report

- PMLiVE

Patients want eHealth option but not at expense of seeing doctors

And email more important to patients than mobile phone-only reminders

- PMLiVE

WebMD to launch Medscape Germany ‘in coming months’

Expands doctor portal’s local language reach and follows new French healthcare professionals' site

- PMLiVE

Pfizer launches portal for German healthcare professionals

Pfizermed.de will provide product information, training and patient materials

- PMLiVE

Digital Intelligence roundup

Includes CSL Behring’s new app, Vodafone’s PROMs tool and a digital tip of the week

Nearly 20 per cent of European doctors use iPads or other tablets

And 43 per cent use a smartphone in their daily professional life

European eHealth success needs a ‘healthcare revolution’, says EC’s Dalli

Commissioner for Health and Consumer Policy outlines EC's eHealth progress and plans

- PMLiVE

Doctors in BRIC countries more likely to use social media than those in Europe

Difference is most pronounced when it comes to mainstream sites such as Facebook