- PMLiVE

Boehringer data competition produces academic-standard models in just three months

Kaggle partnership used gamification approach to encourage work on predictive models

- PMLiVE

Digital Intelligence roundup

Includes Microsoft’s Xbox Kinect in stroke rehabilitation, EMA’s ADR website and a digital tip of the week

- PMLiVE

Pfizer: we won’t abandon social media in trials because virtual study failed

But pharma company admits to disappointment with patient recruitment to REMOTE study

- PMLiVE

Allergan uses augmented reality to promote OTC eye drug

Launches Optive Plus campaign using image-recognition smartphone app Blippar

- PMLiVE

Pfizer launches US social media campaign about ageing

Get Old initiative includes a bespoke online community alongside Facebook and Twitter presences

- PMLiVE

EU launches new health wiki for HCPs, the public and patients

HEIDI offers 'reliable and comparable data' about health across the region

- PMLiVE

Digital Intelligence roundup

Includes Sanofi’s content curation in diabetes and Millenium’s debut on Google+

- PMLiVE

NICE gives HCPs mobile access to UK formulary

Launches BNF iPhone and Android smartphone app

- PMLiVE

Boehringer launches ‘friends and family’ cancer community tool

My Cancer Circle aims to help caregivers make the most of offers of help

- PMLiVE

Consumers ready for mHealth but emerging markets will drive uptake

Study finds consumers moving faster than mobile health industry

- PMLiVE

Digital Intelligence roundup

Includes a French campaign from Genzyme, Kantar Health’s partnership with Sermo, Havas’ acquisition of Creative Lynx and a digital tip of the week

- PMLiVE

Lilly launches oncology trial app for healthcare professionals

Aims to increase patient participation in cancer trials

- PMLiVE

EMA puts reports of suspected adverse events online

New public website launches with side effect information on 650 approved medicines

- PMLiVE

Digital Intelligence roundup

Includes Pfizer’s Dupuytren’s disease campaign, a Facebook app from ViroPharma, new marketing spend analysis and a digital tip of the week

Enormous value in ‘appropriate use’ of healthcare data

Report says governments, organisations and individuals could benefit from effective 'trade rules' for data