- PMLiVE

Text messaging increases medication adherence

Study finds patients who received medicine reminders did better at taking their treatment

- PMLiVE

Lilly takes a local approach with its new pharma blog

Lilly Pad Canada is the first in a planned series of country-level initiatives

- PMLiVE

Eisai enlists Astro Boy for medicines adherence mobile website

Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign

- PMLiVE

Pfizer turns to mobile recipe app as Lipitor sales sink

Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug

- PMLiVE

UK bets on information power in new online health strategy

Ten-year plan aims to transform the way NHS information is used

Future of health is in cloud computing and big data, says former Apple CEO

John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare

- PMLiVE

World’s first mental health electronic patient record goes online

South London and Maudsley NHS Foundation Trust teams up with Microsoft to unveil MyHealthBox

Half of med devices firms use social media

Survey finds social media is an integral part of the medical devices industry

Sanofi launches iPhone blood glucose meter in the US

Signs Apple Store deal for iPhone, iPod touch and iPad compatible device

US doctors’ use of iPads and smartphones ‘evolving rapidly’

Manhattan Research says 85 per cent of physicians own or use a smartphone for professional purposes

- PMLiVE

Europe needs new legal basis for health data, says eHealth Task Force

European healthcare also needs fundamental reorganisation if it is to benefit from IT advances

UK pharma won’t have to ‘trawl internet’ for adverse event reports

MHRA confirms that limits of pharmacovigilance responsibility also apply to blogs, chat rooms and social media sites

- PMLiVE

EC focuses on transformative potential of eHealth

But as eHealth Week starts, patient groups warn that patient empowerment could fail without better access to technology

Boehringer adds to local UK social media accounts

New YouTube channel joins accounts on Flickr and Twitter

- PMLiVE

ABPI forms new group to help pharma with digital communications

Joint ABPI-PMCPA Digital Communications Working Group includes pharma and agency members