Digital marketing: same rules, different tools

But companies considering social media monitoring should move to 'listening with intent', meeting hears

Sanofi: Facebook and YouTube just the start of the ‘information reshuffle’

Says participating in patient communities - but not as salespeople - will be central to maintain a flow of accurate information

Single European digital market would benefit health

EC report suggests remote patient monitoring as one area where gains could be seen

Janssen builds on hepatitis C digital work with new patient programme

Partners with Bupa Home Healthcare for MyIncivo support programme

‘Don’t jump into a lake headfirst’ and other pharma social media tips

Merck Serono’s head of eMedia and Social Media Gillian Tachibana on how pharmaceutical companies can best use new communications channels

‘Peer review’ suggested for health information websites

British Journal of Cancer study says it's vital patients have access to good quality and accurate information

UK doctors could soon ‘prescribe’ health apps

Government backs the development of smartphone apps to allow patients to better monitor and manage their health

- PMLiVE

Pfizer Germany launches Dupuytren’s contracture awareness campaign

Website supports company's novel, first-in-class, biologic Xiapex

- PMLiVE

Mobile health roundup

Includes Pfizer iPhone app for parents, a wireless drug delivery device trial and mHealth forecasts

European Commission proposes new patient information changes

Latest twist to medicine information saga further tightens up how pharma companies can use the internet

- PMLiVE

Google adds new dimension to online health information searches

New search feature will suggest related conditions when people search on Google for symptoms

- PMLiVE

Twenty six per cent of European doctors own an iPad

And they spend over a quarter of their professional online time on the device, according to new research

AZ scientists rate the value they get from social media

Company survey highlights information sharing, collaboration, knowledge building and networking

Social network sites ‘have potential’ in clinical trial recruitment

Australian study targeted young women through Facebook adverts

Siemens takes major step into companion diagnostics with pharma tie-ups

Will partner with Pfizer – GSK joint venture ViiV Healthcare and Tocagen