Siemens takes major step into companion diagnostics with pharma tie-ups

Will partner with Pfizer – GSK joint venture ViiV Healthcare and Tocagen

US think tank suggests ‘social guiding principles’ for pharma

Digital Health Coalition hopes to spark industry debate on how best to approach social media and user-generated content

- PMLiVE

Online boost for UK paediatric trial recruitment

New resources launched for families thinking about taking part in a trial

Mobile health roundup 2

Includes an Italian remote patient monitoring project, a new Blackberry app from Galderma UK and the winning entry in Eyeforpharma’s mobile health competition

- PMLiVE

Gamification guide for pharma launched

Explains how to use game mechanics to solve problems and engage audiences in healthcare

Boehringer Ingelheim to launch new pharma blog

The Future Just Happened builds on its Facebook 'content curation' deal with PSFK

Non-branded digital resources are “strong drivers of action”

Over 40 per cent of online US adults discuss medication with a healthcare professional after using a pharma-sponsored digital resource

ABPI: Nothing to stop pharma using social media

Provided it's done in a responsible way, says UK pharmaceutical industry body

Allergan Botox tweet breaches UK pharma’s Code of Practice

Company ruled to have breached Code over employee’s use of a personal Twitter account

Boehringer to begin beta-testing Facebook game in March

Syrum's full launch delayed for improvements, including the addition of educational content

Pharma ‘neither leading nor lagging’ on Twitter

Benchmarking study counters some of the myths of pharmaceutical social media

US public backs pharma involvement in patient communities

Online adults support, by more than 2:1, industry participation in health communities

Sermo founders set up new online patient community

Par8o aims to foster greater collaboration between patients and their doctors

UK patients to get online access to records by 2015

Government commits to greater health information access as part of its wide-ranging reforms to the NHS

- PMLiVE

Mobile health roundup

Includes GSK's asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps