Pharma ‘neither leading nor lagging’ on Twitter

Benchmarking study counters some of the myths of pharmaceutical social media

US public backs pharma involvement in patient communities

Online adults support, by more than 2:1, industry participation in health communities

Sermo founders set up new online patient community

Par8o aims to foster greater collaboration between patients and their doctors

UK patients to get online access to records by 2015

Government commits to greater health information access as part of its wide-ranging reforms to the NHS

- PMLiVE

Mobile health roundup

Includes GSK's asthma app, analysis of the mHealth application market and European approval for a range of remote monitoring mobile apps

AZ taps electronic patient records for real-world evidence collaboration

Hopes to highlight unmet needs in chronic diseases through European deal with IMS Health

- PMLiVE

Are pharma apps medical devices?

As the first MHRA-registered mobile health app hits Apple's App Store, pharmaceutical companies should be asking questions of their own smartphone apps

- PMLiVE

FDA boosts its social media use with the launch of a new blog

FDA Voice intended to help the US regulator communicate with a wide range of stakeholders

- PMLiVE

Quintiles consolidates patient communities into new Digital Patient unit

Combines MediGuard.org and ClinicalResearch.com and appeals to ex-Google Health users

FDA issues draft social media guidance for off-label information

Two years after its public hearing the US regulator issues its first social media guidance

European eHealth network to be set up

EC aims to improve the safety and efficiency of patient care across Europe

- PMLiVE

Award-winning digital projects

Campaigns by Pfizer, GlaxoSmithKline and Janssen rewarded at the recent Pharmaceutical Marketing Excellence Awards

- PMLiVE

Mobile health roundup

Includes iPhone and Android apps from Pfizer and NIHR, and FDA approvals for MIM's diagnostic app and Sanofi's diabetes monitoring system

A social media toolkit for cancer information with lessons for pharma

Guidelines from International Cancer Information Services Group provide useful social media overview

Significant variation found in pharma’s use of social media

High spending on traditional promotional channels not a guarantee of social media success