Jimenez: Unprecedented opportunity for technology to improve healthcare

People now just a call, text, or tweet away from information that can empower and educate, says Novartis CEO

The social media adverse event myth

Has new research finally put paid to the idea that pharma risks a flood of AEs from social media if it uses sites like Twitter and Facebook?

- PMLiVE

Facebook tells Mercks to sort out page dispute

Apologises to Merck KGaA for taking away its page but won't return its vanity URL

Janssen backs Yammer-based social network for doctors in England

Collaborates with the NHS Confederation Mental Health Network on new service for GP commissioners

Increasing numbers in Britain seek health information online

Oxford Internet Institute survey finds 71 per cent have turned to the internet for health reasons

- PMLiVE

Merck Vs Merck in battle for Facebook page

German pharma company take to the courts after US namesake takes over its Facebook page

- PMLiVE

Pfizer and Janssen back online video resource for Alzheimer’s disease

The companies, which are collaborating on Alzheimer's candidate bapineuzumab, have partnered with health content provider The Visual MD

Pfizer takes to Twitter for new anti-counterfeiting push

Company's Global Security team starts using the social network and backs the US Stop Online Piracy Act

- PMLiVE

Downloads of NHS Direct mobile app hit the million mark

One million patients have used the health information mobile application in its iPhone or Android versions

- PMLiVE

BMS launches online support for hep B patients in Europe

PATH B programme is an online information resource for hepatitis B patients and their carers

New digital marketing blog launched for pharma

Written by managing editor Dominic Tyer the Digital Intelligence Blog will cover pharma's use of social media, mobile apps and much more