FDA issues draft social media guidance for off-label information

Two years after its public hearing the US regulator issues its first social media guidance

European eHealth network to be set up

EC aims to improve the safety and efficiency of patient care across Europe

- PMLiVE

Award-winning digital projects

Campaigns by Pfizer, GlaxoSmithKline and Janssen rewarded at the recent Pharmaceutical Marketing Excellence Awards

- PMLiVE

Mobile health roundup

Includes iPhone and Android apps from Pfizer and NIHR, and FDA approvals for MIM's diagnostic app and Sanofi's diabetes monitoring system

A social media toolkit for cancer information with lessons for pharma

Guidelines from International Cancer Information Services Group provide useful social media overview

Significant variation found in pharma’s use of social media

High spending on traditional promotional channels not a guarantee of social media success 

UK telehealth success could lead the way for Europe

EC hails the project as 'just the type of radical change we need'

- PMLiVE

Online health ‘information hub’ launched for patients in London

MyHealth-London will offer a GP comparison service as well as educational resources

- PMLiVE

UK drug regulator the MHRA joins Twitter

Regulator's press office begins using the social network

- PMLiVE

Mobile health roundup

Includes mobile health app download figures, Epocrates use, pharma mobile sites and a new iPhone app from Janssen

Microsoft and GE Healthcare join forces for new health technology platform

Joint venture will also look to integrate with Microsoft HealthVault, just as Google Health is discontinued

When Europeans want online pharma info, social media is not the right channel

Majority of people don't want drug information from industry, but when they do it shouldn't come via Facebook or Twitter

- PMLiVE

Roche and Pfizer launch pharma’s first official Google+ pages

Pharma companies tentatively investigate Google's new social network, but are already outnumbered by fake pages

Jimenez: Unprecedented opportunity for technology to improve healthcare

People now just a call, text, or tweet away from information that can empower and educate, says Novartis CEO

The social media adverse event myth

Has new research finally put paid to the idea that pharma risks a flood of AEs from social media if it uses sites like Twitter and Facebook?