Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Advertising for which a payment is made and for which commission is paid to the advertising agency. Simply put, ‘above-the-line’ is any work carried out by the media where a commission is procured by an advertising agency, and ‘below-the-line’ is work carried out for a customer where a standard charge substitutes commission.
See also:
Below the line
Push promotion
Display Advertisement
Trade Advertising
Related terms
Search engine marketing (SEM), Drug usage/utilisation review (DUR), European Association of Communications Agencies (EACA), Norms, Boilerplate, Advocacy and support groups, Buzz, Open observation, Non-profit marketing, J, European Accreditation Council for CME (EACCME), Treatment trials, Association of the British Pharmaceutical Industry (ABPI), Prevention trials, Efficacy,
