A term used to described consumers over 50 years old.
See also:
Grey market
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Greying, leisured, affluent, middle-aged (GLAM)
Related terms
Customer focus, European Accreditation Council for CME (EACCME), Loaded question, European Union of Medical Specialists (UEMS), Adherence, Search engine optimisation (SEO), F, Statistical significance, Commissioning (health), Food And Drug Administration (FDA), Toxicity, Packaging, Scamp, One-on-one interview, Hierarchy of Needs,