A term used to described consumers over 50 years old.
See also:
Grey market
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Greying, leisured, affluent, middle-aged (GLAM)
Related terms
Fax Preference Service (FPS), Key success factor (KSF), Latent demand, S, European Medicines Agency, Media schedule, Open observation, Mission statement, New product development (NPD), Cost-effectiveness analysis (health economics), Territory management, Marginal analysis, Sensitive data, Preferred provider organisation (PPO), Business portfolio,