A summary of a company’s ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
Core message
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Mission statement
Related terms
“P” Medicine, Emotional selling preposition (ESP), Contraindication, Adherence, Co-operative, National Institute for Health and Clinical Excellence (NICE), M, Respondent, Fees, Logistics, Indication, Market skimming pricing, Environmental set, Syndicated market research data, British National Formulary (BNF),