A summary of a company’s ultimate strategy and philosophy. The mission statement should outline the mission of an organisation, summarise its overall aim, create a clear direction and assist decision-making.
See also:
Business strategy
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Mission statement
Related terms
Strategic health authority (SHA), Competitors, Forecasting, Reference pricing, Focused Advertising Sampling Technique (FAST) Marketing, Below the line, Greying, leisured, affluent, middle-aged (GLAM), Data analysis, Primary care, Field experiments, Frequency, C, Press release, Line extension, Price maker,