Records kept of progress during a period of study.
See also:
Data collection
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Learning log
Related terms
Arm, Early adopters, International marketing, Leader article, Trial stage, Methodology, Return on investment (ROI)/Return on capital employed (ROCE), Outsourcing, Routine response behaviour, Cost-effectiveness (in media/advertising), Offensive marketing, Utility (pharmacoeconomics), European Association of Communications Agencies (EACA), Terms and conditions of purchase, Marketing mix,