The individual participant in a research activity to collect data. A respondent in market research may also be referred to as a unit, participant, experimental unit, unit of analysis, or subject.
See also:
Data Collection
Market Research
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Respondent
Related terms
Community care, Broadsheet, Lifestyle drug, Market development, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Health Status Instrument (Pharmacoeconomics), Epidemiology, Intent to treat, Exclusive, Critical success factors, International Clinical Trial Registry Platform (ICTRP), Protocol, Mode, Commissioning (health), Brand personality,