Marketing a product or service to a small segment of the market which may not be covered by more mainstream competition. A niche market is the corner of a market on which a specific product is directed. The market niche determines the distinguishing product features aimed at addressing specific market needs, in addition to the price factor, production quality and the demographics that it is aimed to infiltrate.
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Niche marketing
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Brand value, Demographic data, Gutter, Inclusion/exclusion criteria, Lifestyle, National Health Service (NHS), Feature article, Forecasting, National Institute for Health and Clinical Excellence, Marketing cost analysis, Healthy years equivalent (HYE), Segment, Creatives, Product attributes, Relative advantage,