A group activity/method of problem solving, which allows people to generate ideas and concepts, raise questions and pose solutions. The best ideas rarely come from only one mind and this approach allows pooling of the collective talent of the team
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Brainstorm
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Me-too, Internal communications, Closed systems, Marketing information, Media schedule, Above the line, Glass ceiling, Conjoint analysis, Randomisation, National Institute for Health and Clinical Excellence (NICE), Microsite, Performance prism, Demand bias, Prompted recall, Opportunities to hear (OTH),