A group whose behavior influences another group or individual in some way. This influence can be both positive and negative.
See also:
Focus groups
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Reference group
Related terms
Loaded question, Preferred provider organisation (PPO), Penetration pricing, Market growth rate, Competitive advantage, Decline Stage, Emotional selling preposition (ESP), Demographic data, Ad rotation, Brand strategy, Data processing, Drivers, Search engine marketing (SEM), Rate card, Stakeholder,