A group whose behavior influences another group or individual in some way. This influence can be both positive and negative.
See also:
Focus groups
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Reference group
Related terms
Placebo effect, Indication, European Foundation for Quality Management (EFQM), Respondent, Practice Based Commissioning (PBC), Creatives, Territory management, Four Ms, Special interest groups, Continuing Medical Education (CME), Copy editor, Non-comparative, Key performance indicator (KPI), Modular training, Viewing room,