Collection of attributes giving a brand a recognisable unique quality. May be the result of marketing action or can simply be a result of market perception.
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Brand personality
Related terms
Porter’s ‘Five Forces’, In-house newspaper/magazine, Inducements, Random samplings, Logistics, Above the fold, (Chartered) Institute of Public Relations (IPR), Treatment trials, Trade advertising, Early adopters, Market development, Marketing acronyms, Payback period, Press release, Negative demand,