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The term describes a partnership between a company or brand, and a charity or ’cause’ by which the ’cause’ benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .
See also:
Campaign
Related terms
Ad impression, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), National Institute for Health and Clinical Excellence, Efficacy, Cardiothoracic, Internal relations officer (IRO), Shelf life, Gross Domestic Product (GDP), e-Commerce, Opportunities to hear (OTH), Unsubstantiated claims, Marketing channels, Key performance indicator (KPI), Online learning, In-house newspaper/magazine,
