Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail
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Below the line
Related terms
Endemic, Maturation, Background Factors, Negative demand, Health Care prepayment plan (HCPP) (US), Global marketing, Advertorial, Normal distribution, Experimental drug, Informed consent, Vertical integration, Co-operative, Marketing decision support system (MDSS), Internal marketing, RSS,