A poster used as a visual tool by designers and marketers to develop concepts and represent the intended atmosphere or mood of an advertisement, or a consumer’s experience of a product.
See also:
Concept boards
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Mood board
Related terms
Cost consequences analysis (CCA), ABPI Code of Practice, Practice Based Commissioning (PBC), Direct mail, Open observation, Geo-demographics, Marketing channels, Search engine optimisation (SEO), Global Health Observatory, Treatment trials, Transfer price, International Clinical Trial Registry Platform (ICTRP), Cost per thousand (CPM), New Drug Application (NDA), One-on-one interview,