A poster used as a visual tool by designers and marketers to develop concepts and represent the intended atmosphere or mood of an advertisement, or a consumer’s experience of a product.
See also:
Concept boards
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Mood board
Related terms
Australian Medical Association (AMA), Conjoint analysis, Abbreviated advertisement (UK), Blanket coverage, Health Status Measure, Over the counter (OTC), Market entry barrier, Healthy years equivalent (HYE), Ambulatory Care and Diagnostics Centre (ACAD), NHS Direct, Guarantees and warranties, New Drug Application (NDA), Recognition tests, Equivalent advertising value (EAV), Data entry,