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The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
Response bias, Phase II trials, Customer relationship management (CRM), Quality of life (QOL), Global Health Observatory, Q, Key success factor (KSF), Drug usage/utilisation review (DUR), One-on-one interview, European Foundation for Quality Management (EFQM), Display advertisement, Global Health Index, Market forecast, Product class, Quality assurance programme,
