A healthcare related programme to monitor, maintain and improve medical practices and administration.
See also:
Health-related Quality of QOL
Health Maintenance Organisation (HMO)
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Quality assurance programme
Related terms
Environmental scanning, Post-testing, Investigational new drug (IND), Adopter categories, Therapy area, Field experiments, Product differentiation, Pre-clinical trials, Marginal cost, Marketing research (MR), Marketing acronyms, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Key success factor (KSF), Trend analysis, Data analysis,