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A form of measuring PR success by multiplying the length of a piece of editorial by the number of columns. For example; On a six column page, the total available column inches would equal the number of inches high x the number of columns.
See also:
Public relations
Editorial
Related terms
Portfolio, Internal marketing, Broadsheet, Disease awareness marketing, Recruitment status, Terms and conditions of sale, Ad impression, Open-label trial, Orphan drugs, PESTLE, Entrepreneur, Internal relations officer (IRO), Health Care prepayment plan (HCPP) (US), Methodology, Recession,
