Prime has appointed David Hogben as SVP, Omnichannel Strategy & Delivery.
Based in the US, David has global experience in omnichannel strategy, digital transformation and data‑enabled medical communications and will play a key role in embedding the company’s unique omnichannel blueprint into day‑to‑day operations, strengthening execution across accounts and ensuring the teams deliver omnichannel excellence.
David has led major transformation programmes, enterprise frameworks and digital initiatives across the US and global markets and he will add a critical new dimension to the company’s differentiated omnichannel capability – focusing specifically on helping the scientific and medical communications teams translate strategy into delivery.
Reflecting on his new role at Prime, David said “Omnichannel isn’t a future ambition anymore, it’s a real and present opportunity. I’m looking forward to working with the team to design experiences that are more connected, deliver even greater value for our client partners and drive sustainable growth through smarter, more integrated engagement.”
Graeme Peterson, Chair and Group CEO, shared of this new appointment; “David’s ability to connect strategic ambition with operational rigour is exactly what we need to scale standardised offerings, build automation and AI‑enabled workflows, strengthen our measurement and quality frameworks, and elevate our market presence.
“Under his leadership, I am confident we will accelerate our omnichannel excellence globally and continue to differentiate Prime in ways that support both our clients and our long‑term growth.”