The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
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Corporate strategy
Related terms
(Chartered) Institute of Public Relations (IPR), Labelling, Discounted cash flow (DCF), Procurement officer/manager, Special interest groups, British Pharmacological Society (BPS), Segmentation, Opportunity cost, Market niche, Protocol, Normative influence, Social media, Treatment trials, Post detail survey, M,