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Healthcare terms - C

Campaign
Campaign plan
Capital
Cardiothoracic
Cartel
Cash cow
Category management
Cause-related marketing
Central nervous system (CNS)
Channel marketing
Channel strategy
Channels
Chief Medical Officer (CMO)
Chronic disease
Circulation
Click through rate (CTR)
Click tracking
Clinical
Clinical trial
Clinical trial enrolment
Clip or Clipping
Closed systems
Co-operative
Cognitive dissonance
Cohort
Collateral PR
Column inches
Commission on Human Medicines (CHM)
Commissioning (health)
Committee for Medicinal Products for Human Use (CHMP)
Community care
Company-specific training
Comparative advertising
Compassionate use
Competitive advantage
Competitor analysis
Competitors
Compliance
Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)
Concept boards
Concept development and testing
Concordance
Concordance programme
Confidence level
Conflict of interest
Congenital
Conjoint analysis
Construct
Consumer
Consumer behaviour
Contextual marketing
Continuing Medical Education (CME)
Continuing professional development (CPD)
Contraindication
Control group
Controlled trial
Convenience sampling
Conversion rate
Copy editor
Copyright
Copywriting
Core message
Corporate fact sheet
Corporate governance
Corporate identity
Corporate reputation
Corporate social responsibility (CSR)
Corporate strategy
Cost consequences analysis (CCA)
Cost leadership
Cost per acquisition/action (CPA)
Cost per click (CPC)
Cost per thousand (CPM)
Cost utility analysis (health economics)
Cost-effective (healthcare economics)
Cost-effectiveness (in media/advertising)
Cost-effectiveness analysis (health economics)
Cost-effectiveness league table (healthcare economics)
Cost-effectiveness threshold (health economics)
Cost-minimisation analysis (CMA)
Cost–benefit analysis
Counterfeiting
Coverage
Creative director
Creatives
Crisis management
Critical success factors
Culture
Customer
Customer focus
Customer lifetime value (CLV)
Customer loyalty
Customer relationship management (CRM)
Customer satisfaction
Customer service
Customer service programme
Customised marketing mix