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The philosophy of a company, reflected in aims such as the maximisation of customer satisfaction of enabling such advice to be given.
Company culture sometimes referred to as Organisational Culture, is commonly regarded by business as key to a company’s success. Companies with an flexible culture that is coordinated to their business aims, generally outperform their rivals.
Related terms
Background, Database marketing, Opportunities to hear (OTH), e-Learning, P, Conversion rate, Statistical significance, Reference group, Pilot programme, Marketing myopia, Concordance programme, Unsubstantiated claims, Merger and Acquisition (M&A), Pharmaceutical Pricing Regulation Scheme (PPRS), Media schedule,
