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A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
See also:
Global marketing
Marketing communications
Marketing strategy
Related terms
Reference pricing, Trial stage, Market value added (MVA), Discounted cash flow (DCF), Cost per click (CPC), Health technology assessment/appraisal (HTA), Chronic disease, Value preposition, Customer focus, Conflict of interest, Hard sell, Early adopters, Price maker, Distance learning, Quota,
