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The obtaining, recording and holding of information that can then be retrieved, used, distributed or erased. The term tends to be used in connection with computer systems. In computing, data processing can be the term used to refer to the software application that analyses input data to create a desired output.
See also:
Data Collection
Data Entry
Data Fusion
Data Mining
Database Marketing
Data Protection Act
Related terms
Endorsement, Drug usage/utilisation review (DUR), U, Health Maintenance Organisation (HMO), Marketing audit, Balanced Scorecard, Ladder of loyalty, Mission statement, Meta analysis, Umbrella pricing, Audit Bureau of Circulation (ABC), Internal communications, Objectives, Decision flow diagram, Promotional plan,
