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A measurement tool for advertisers that measures a proportion of the population that remembers a specific television ad within 24 hours of its initial airing.
See also:
Advertising
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Buzz
Frequency
Recall Test
Recognition Tests
Reinforcement Advertising
Trade Advertising
Related terms
Clinical, Contraindication, Return on equity (ROE), Phase III trials, Corporate identity, SMART objectives, Unstructured observation, Parallel importing, Cost utility analysis (health economics), Direct response advertising (DRA), Deep linking, Micro environment, Advocacy and support groups, Adaptive scripting, Research proposal,
