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A measurement tool for advertisers that measures a proportion of the population that remembers a specific television ad within 24 hours of its initial airing.
See also:
Advertising
Ad recall
Ad tracking Research
Advertising Agency Commission
Advertising Research
Buzz
Frequency
Recall Test
Recognition Tests
Reinforcement Advertising
Trade Advertising
Related terms
Market skimming pricing, Performance prism, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR), Business to consumer (B2C), Equivalent advertising value (EAV), Layout, Variability, Segment, Purchasing power parities (PPP), Reference group, Contextual marketing, Elective care, M, Epidemiology, Advertising agency’s commission,
