An acronym for Differentiate – Reinforce – Inform – Persuade: a framework used as a marketing communications mode.
See also:
Marketing communications
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
DRIP Framework
Related terms
Market niche, Regression analysis, Range, Efficacy, United States adopted name (USAN), Syndicate groups, Cartel, Monopsony, Arm, Long term value (LTV), Market value added (MVA), Portfolio analysis, National Health Service (NHS), Strategic health authority (SHA), Defining Advertising Goals for Measured Advertising Response (DAGMAR),