Where a person consumes more than one media; ie, they may read the Times and the Telegraph.
See also:
Media mix
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Duplication
Related terms
Co-operative, Data cleansing, Ansoff Matrix, Market value added (MVA), Medicines and Healthcare products Regulatory Agency (MHRA), Attention, interest, desire, action (AIDA), Life cycle (product), Early adopters, International marketing, Health Care Financing Administration (HCFA) (US), Corporate identity, Grey marketing (also called parallel importing), Online learning, Modelling, Endemic,