An individual who has the ability to control information to a decision maker. Also; people within organisations who can control the flow of information to members of the buying centre.
See also
Decision making unit (DMU)
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Gatekeeper
Related terms
Market skimming pricing, Fair balance, Emotional selling preposition (ESP), Fax Preference Service (FPS), Marketing audit, Control group, Variable, Global brand, Asset-led marketing, Entrepreneur, Social marketing, Positioning, National Readership Survey (NRS), License (product), Terms A-Z,