An individual who has the ability to control information to a decision maker. Also; people within organisations who can control the flow of information to members of the buying centre.
See also
Decision making unit (DMU)
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Gatekeeper
Related terms
Mode, Loss leader, Reference pricing, Placebo-controlled trial, Prescription only medicine (POM), Supplier relationship management (SRM), European Medicines Agency, Export marketing, Customer satisfaction, Health Maintenance Organisation (HMO), N, Focused Advertising Sampling Technique (FAST) Marketing, Greying, leisured, affluent, middle-aged (GLAM), Delegate, Direct marketing,