The second stage of the product life cycle, during which sales are growing at an increasing rate, profits are increasing, and competitors enter the market
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Growth stage
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Comparative advertising, Cohort, Niche marketing, Logo, I, Customer loyalty, Informed consent document, Phase I trials, Environmental scanning, Deduping, Focus group moderator, Recall test, O, Market penetration pricing, Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR),