The second stage of the product life cycle, during which sales are growing at an increasing rate, profits are increasing, and competitors enter the market
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Growth stage
Related terms
Sponsorship, C, Attention, interest, desire, action (AIDA), Market entry barrier, Formulary, Health Care Financing Administration (HCFA) (US), Brand management, McKinsey Seven S’s of Management (or 7-S Model), Capital, Trial stage, Marketing plan, Prescribing Analysis and Cost (PACT), Pharmacokinetics, Market development, Logistics,