Margin of a page adjacent to the fold in a publication; the vertical centre of a double page spread (DPS).
See also:
Above the fold
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Gutter
Related terms
Cost-minimisation analysis (CMA), Drop out, Market forecast, Demographics, Terms and conditions of sale, Joint venture, Ambulatory Care and Diagnostics Centre (ACAD), Utility (pharmacoeconomics), In-Company training, Media evaluation, Direct response advertising (DRA), Trend analysis, Key account management, Brand image, Therapy area,