Gutter - PMLiVE

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Gutter

Margin of a page adjacent to the fold in a publication; the vertical centre of a double page spread (DPS).

See also:
Above the fold

Related terms

Lobby, Discussion guide, Efficacy, Market leader, Likert scale, Asset-led marketing, Central nervous system (CNS), Personal selling, Distribution, Outlier, Single-blind trial, Guppie, Customer satisfaction, Drop out, Internal Customers,

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