All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
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Promotional mix
Related terms
Push promotion, Healthcare Communications Association (HCA), Hypothesis, Campaign plan, Cardiothoracic, Corporate reputation, Intrapreneurship, Cartel, Moderator, Direct response advertising (DRA), NHS Executive, Environmental scanning, Clip or Clipping, Consumer behaviour, Lead management,