All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
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Promotional mix
Related terms
Unstructured observation, Single-blind trial, Tariffs, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Channel marketing, Likert scale, Parallel importing, Confidence level, Click tracking, Market penetration strategy, Disposable income, Adopter categories, Circulation, Opinion leader, Mean,