All of the components of a promotional campaign, which can include advertising, sales, public relations, direct marketing, packaging, etc
See also:
Advertising
Sales promotion
Public relations
Direct marketing
Packaging
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Promotional mix
Related terms
Segment, Pareto principle, International Public Relations Association (IPRA), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Unstructured observation, Marketing planning, Chronic disease, Adverse reaction, British Pharmacological Society (BPS), Phase I trials, International Committee of Medical Journal Editors (ICMJE), Broadsheet, Toxicity, Conflict of interest, Guarantees and warranties,