Groups in which the units or individuals have extremely similar characteristics.
See also:
Segmentation
Segmentation strategies
Market segmentation
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Homogeneous groups
Related terms
Efficient consumer response (ECR), Competitive advantage, Commission on Human Medicines (CHM), i-Coach, Routine response behaviour, Ansoff Matrix, Generic name, List building, Managed care, Trial endpoint, Focus group moderator, Endemic, Range, Market penetration strategy, Moderator guide,