Groups in which the units or individuals have extremely similar characteristics.
See also:
Segmentation
Segmentation strategies
Market segmentation
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Homogeneous groups
Related terms
Investigational new drug (IND), Orphan drugs, Terms and conditions of sale, Hierarchy of Needs, Food And Drug Administration (FDA), International Clinical Trial Registry Platform (ICTRP), Life cycle (product), Newspaper Licensing Agency (NLA), European Medicines Agency, Modelling, Data processing, Marketing cost analysis, Competitive advantage, Marketing strategy, Territory,