Groups in which the units or individuals have extremely similar characteristics.
See also:
Segmentation
Segmentation strategies
Market segmentation
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Homogeneous groups
Related terms
Customer focus, C, Risk analysis, Tagging, Strategic business unit (SBU), Learning curve, Negative demand, Market share, Preferred provider organisation (PPO), Cost utility analysis (health economics), Viewing room, Intrapreneurship, Community care, Economic regulation, Target audience,