Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
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Horizon scanning
Related terms
European Union of Medical Specialists (UEMS), Lobby, European Accreditation Council for CME (EACCME), Inclusion/exclusion criteria, Relative market share, Neuromarketing, Royal Pharmaceutical Society of Great Britain (RPSGB), Defined daily dose (DDD), Creatives, E, Quality assurance programme, Commission on Human Medicines (CHM), Prevention trials, Brand value, Foundation Trust (FT),