Exploration of future developments, opportunities and threats. Horizon scanning may explore existing issues and trends, as well as identifying new or potential issues.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Horizon scanning
Related terms
Press release, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Marketing cost analysis, In-house newspaper/magazine, Cost per click (CPC), Strategic health authority (SHA), Quota, Adverse reaction, Segment, Placebo, Virtual community, Commissioning (health), J, Account management, Confidence level,