Specific functions performed by a company or organisation using the company’s own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
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In-house
Related terms
Grey marketing (also called parallel importing), Telesales, List price, Viral marketing, Convenience sampling, Dog, SMART objectives, Cartel, Counterfeiting, Market penetration strategy, Video focus groups, Repositioning, Guarantees and warranties, Public relations, Focus group moderator,