Specific functions performed by a company or organisation using the company’s own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
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In-house
Related terms
Export marketing, Phase III trials, Mathematical analysis of perception and preference (MAPP), Food And Drug Administration (FDA), Umbrella pricing, European Foundation for Quality Management (EFQM), Market research, Cardiothoracic, Healthcare Communications Association (HCA), Empirical, Ad tracking research, Font, Unique selling preposition (USP), Controlled trial, Brand personality,