Specific functions performed by a company or organisation using the company’s own funds and staff, eg in-house PR.
See also:
In-house newspaper/magazine
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In-house
Related terms
Endpoint, Key opinion leader (KOL), Dog, Life cycle (product), Product attributes, Market skimming pricing, A, Market entry, Statistical significance, International Public Relations Association (IPRA), Fax Preference Service (FPS), National Institute for Health and Clinical Excellence, Lifestyle research, Forecasting, Packaging,