Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
Line extension, Desired outcomes, Health Status Measure, PESTLE, Homogeneous groups, Newspaper Licensing Agency (NLA), Umbrella pricing, Mission statement, Mean, Committee for Medicinal Products for Human Use (CHMP), Compliance, Beta Tests, Pharmacy Benefit Manager (PBM), Discounted cash flow (DCF), Standard of care,