Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
Substantiation, Purchasing power parities (PPP), In-Company training, Marketing channels, Offensive marketing, Attitudinal scaling, Cohort, Competitor analysis, Double-blind trial, Narrowcasting, ACE PR Value, Prior approval, United States adopted name (USAN), Conjoint analysis, Social marketing,