Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Key account management
Related terms
Geo-demographics, Accreditation Council for Continuing Medical Education (ACCME), Eligibility criteria, Product pipeline, Qualitative research, Elective care, Trade publications, Differentiation, Eighty-twenty principle (Pareto Principle), Lobby, Long term value (LTV), Key opinion leader (KOL), Market niche, Ad impression, Demand curve,