Account management focusing on a company’s most important customers. Key Account Management is a strategic planning approach that advances conventional retailing to challenge today’s customer issues.
See also:
Customer focus
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Key account management
Related terms
Four Ms, Market penetration, Unique selling preposition (USP), Freelancer, Deep linking, Media schedule, Concept boards, Over the counter (OTC), NHS Executive, Post detail survey, Decision tree, Recruitment status, Marketing decision support system (MDSS), Trial endpoint, Tone of the media,