Agreed, quantifiable measurements used to determine the critical success of defined goals within an organisation. These are decided once an organisation’s mission has been analysed and its stakeholders identified.
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Key performance indicator (KPI)
Related terms
Penetrated market, Australian Medical Association (AMA), Marketing myopia, Research and development (R&D), Executive summary, Field marketing, Unsubstantiated claims, European Union of Medical Specialists (UEMS), Export marketing, Seeding trial, Relationship marketing, European Foundation for Quality Management (EFQM), Variable, New Drug Application (NDA), Drop out,