Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.
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Marketing
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Marketing myopia
Related terms
Guerrilla marketing, European Union (EU), Cost per thousand (CPM), Neuromarketing, L, Value preposition, Marginal analysis, Crisis management, Quantitative objectives, Prescription Medicines Code of Practice Authority (PMCPA), Corporate identity, Font, Double-blind trial, Vision, Perfect competition,