Short-sightedness in business caused by a company concentrating on their product as opposed to its customers’ needs and wants. The term was coined by Theodore Levitt in a 1960 Harvard Business Review article.
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Marketing
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Marketing myopia
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e-Detailing, Registered trademark, Boilerplate, Social audit, e-Prescribing, Risk-benefit analysis, Campaign plan, European Union of Medical Specialists (UEMS), Segmentation, Adopter categories, Public relations, Brand personality, Small to medium enterprise (SME), D, Greying, leisured, affluent, middle-aged (GLAM),