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Leader Pricing, also referred to as Loss Leader is the practice most commonly used by retailers in reducing the price of a high-demand product to be the lowest in its market. This is generally done to draw in trade, the loss on the product often considered a cost of promotion and offset against other items sold.
See also:
Loss leader
Related terms
Tagging, Shareholder value, Control group, Freelancer, Over the counter (OTC), Quality of life (QOL), Merchandising, Maintenance strategy, Territory management, Environmental scanning, Marketing metrics, DRIP Framework, Unplanned cannibalisation, National Service Frameworks (NSF), Attitudinal scaling,
