Market research conducted with an aim to divide the population into categories based on behaviour, eg opinions, activities, hobbies and attitudes.
See also:
Market research
Lifestyle
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Lifestyle research
Related terms
Search engine ranking, Detail aid, Beta Tests, Marketing advantage, Customer relationship management (CRM), Dog, Institutional review board (IRB) – pharmacoeconomics, Geo-demographics, Marketing research (MR), Alternative service providers (ASP), Leader pricing, Multimedia, O, Copy editor, Health-related Quality of QOL,