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In a market research questionnaire, a scaling technique that measures how much a respondent ‘agrees’ or ‘disagrees’ with a statement. A scale will have an odd number of choices, and an equal amount of options either side of a ‘neutral’ response.
The format of a typical five-level Likert item is:
1. Strongly disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree
See also:
Market Research
Respondent
Focus Groups
Data Collection
Related terms
Portfolio analysis, Primary Care Trust (PCT), Brief summary, Recruitment status, Standard treatment, Unsubstantiated claims, Culture, European Medicines Agency, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Randomised trial, Equivalent advertising value (EAV), DRIP Framework, Detail aid, Video focus groups, Formulary,
