A search of specialist literature, eg clinical papers, trade journal articles, books etc, for insight and information.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Literature search
Related terms
Responsiveness, Brand extension, Management by objectives (MBO), Culture, Pharmacy Benefit Manager (PBM), Media schedule, Direct response advertising (DRA), Disease mongering, Virtual community, NHS Executive, Demographic data, Gross Domestic Product (GDP), Cartel, Moderator guide, Sales promotion,