The set of products or services which a company decides to develop and market.
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Portfolio analysis
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Portfolio
Related terms
Market forecast, Trial endpoint, Full-service agency, Generic medicine, Association of the British Pharmaceutical Industry (ABPI), Congenital, Health technology assessment/appraisal (HTA), Database marketing, Normal distribution, Deep linking, Experimental drug, European Medicines Agency, Comparative advertising, Niche marketing, Cost-effectiveness analysis (health economics),