The set of products or services which a company decides to develop and market.
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Portfolio analysis
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Portfolio
Related terms
Big pharma, Pharmaceutical Pricing Regulation Scheme (PPRS), Marketing plan, Models (or marketing models), Lifestyle drug, International marketing, Frequency, Loss leader, World Health Organisation (WHO), Homogeneous groups, One to one marketing (1:1 marketing), Competitors, Data mining, Health state, External analysis,