The set of products or services which a company decides to develop and market.
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Portfolio analysis
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Related terms
Electronic point of sale (EPOS) system, National Health Service (NHS), Ambulatory Care and Diagnostics Centre (ACAD), Product attributes, Point of sale (POS), Dose-ranging trial, Screening trials, Qualitative research, Health Status Index, Customer, Lead generation, Brief summary, New product development (NPD), Advertising research, Generic medicine,