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A narrow segment of a market which can be targeted by specialist products.
A market niche characterises specific product attributes aimed at satisfying particular market requirements, alongside the pricing, manufacture quality and the demographics that it is targeted to effect.
See also:
Market segmentation
Demographics
Related terms
Marketing planning, Electronic point of sale (EPOS) system, Terms and conditions of purchase, SMART objectives, Market penetration, Conjoint analysis, Point-of-purchase displays, PEEST, Morbidity, Special interest groups, Campaign plan, Demographic data, Conversion rate, Behavioural targeting, V,
