Having an edge over competitors in the market place by having a superior product, as well as promoting it and distributing it more effectively. Gaining a competitive edge may be a result of correctly recognising customer needs and wants and by creating products which offer superior gratification. It may also be a consequence of better product positioning, promotion and allocation.
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Marketing advantage
Related terms
Long term value (LTV), Adverse reaction, Market development, Data entry, International Committee of Medical Journal Editors (ICMJE), Conflict of interest, Reach, Literature search, Consumer, Telesales, Opportunities to hear (OTH), Blended e-learning, Hypothesis, Experimental drug, Viewing room,